capabilities

We build dimensional brands

A group of five young people, likely teenagers or young adults, stand and sit on a set of steps in front of light-green-colored houses. The individuals are dressed in casual, stylish clothing, including football jerseys.
A woman with light brown/dark blonde hair, a light complexion, and a neutral makeup look. She is positioned slightly angled, looking downward. The words "DOIN DAMAGE" are overlaid in a large, bold, stylized yellow font, with the letters having a jagged, almost abstract, shape
A woman is holding up a white hoodie. The hoodie's front features a red rectangular box design with the word "Pilot" printed in white capital letters inside.
Close-up of a baseball player's legs and feet. The player is wearing white athletic socks with a black swoosh logo on them, and white baseball shoes with "Los Angeles" printed on the sides

We tell dimensional stories

STRATEGY

When you believe creativity is a force multiplier for business, strategy exists in service of creativity. World-class strategy begins with empathy for who you are and who you are for. Strategy is an inspiring story that shifts perception and scales brands.
01
AUDIENCE UNDERSTANDING & DEFINITION
01
AUDIENCE UNDERSTANDING & DEFINITION
We build bridges from existing audiences to audiences that will future-proof your brand, unlocking your brand’s human truth.
  • Ethnographies
  • Immersions
  • Panels
  • Quantitative
  • TAM
02
CULTURAL INTELLIGENCE
02
CULTURAL INTELLIGENCE
You need to understand the grammar of culture to be a resonant force within it. We provide brands additional layers of understanding by unlocking the rituals, hidden truths and codes of a particular lifestyle.
  • Codes & Connections Definition
  • Headwind & Tailwind Audits
  • Semiotics
  • Cultural Embedding
  • Culture Documentary
03
BRAND DEFINITION
03
BRAND DEFINITION
Brand design begins with a strong problem and clear objectives to build a foundation that creates your brand's dynamic advantage.
  • Assessments
  • Architecture
  • Strategy (Narrative & Framework)
  • Implementation Playbooks
  • Transformation Management
04
GTM
04
GTM
Strategy ensures creativity connects with our audiences in the most resonant and impactful ways and cultivates community.
  • Creative Strategy
  • Comms Strategy
  • Social Strategy
  • Channel Strategy 
  • Influencer  / Creator / Partnership Strategy
  • Activations
  • Roll Out Planning

CREATIVE

Brands are ideas in action. Provocative point of views. Visceral Aesthetics. 
Nuance is craft and craft is connection.
01
Design
01
Design
Design is how brands choose to show up every day, conveying your altitude 
and attitude.
  • Naming
  • Visual design
  • Logos
  • Wordmarks
  • Brandmarks
  • Verbal Design
  • Brand Books
  • Style guides
  • Packaging
  • POS Design
  • Key Visuals
  • Visual Centers
  • Art Direction and StylingToolkits
02
STORYTELLING
02
STORYTELLING
Great stories bond us through authentic emotions.
  • Platform Ideas
  • Scripts
  • OOH
  • Activations
  • Partnerships
  • Integrated /360 Campaigns
  • Social Content
03
PRODUCTION
03
PRODUCTION
We work with world-class partners or with world-class talent in our own production studio, bringing ideas to life with excellence in craft.
  • Photography
  • Live Action
  • Editorial
  • Social Content Creation
  • Digital Activations
  • IRL Activations
  • Motion Design
  • Agile Maker Model
  • Production Oversight
  • Budget Management

Consultancy

We embed with brands to help them scale or pivot.
  • CMO, CCO, CSO as a service
  • CSuite realtime council
  • Interim internal leadership
  • Marketing team extension
  • Creative talent curation and brand
VIEW ALL WORK
Let’s talk
If you are a brand looking to create your dynamic advantage, talent ready 
to apply your unique perspective or press looking for our POV, we are always looking for like-minded people.
New Business
newbiz@hyphenated.co
PR/Comms
comms@hyphenated.co
JOBS
Jobs@hyphenated.co