DON’T MAKE PLANS

It was Nike SB’s 20th anniversary, and five years since the launch of its last signature shoe, The Shane. And Nike was endorsing Olympic athletes, overlooking the local legends pushing the skate game forward. The Nike SB team needed energy to attract the next-gen skaters valuing raw creativity over skill-only skaters.

And the skater’s skater, Ishod Wair, and his signature shoe were the pair to create it.

Ishod carves through LA fueled by his chaos and spontaneity. 

Ishod Wair skates everything hard, with an unmatched chaotic creativity. We needed to present the shoe as versatile enough to keep up with Ishod’s everyday life; an everyday that is pure eclectic chaos, on and off the board. An avid basketball fan, devoted son and doting dog-dad, epic thrifter, and car enthusiast, Ishold’s Nike SBs were built to keep up with him.

The idea is true to how he lives: Don’t Make Plans

And the film was created true to this mantra. 

More than a production; it was a party.

It was a day in Los Angeles with the OG and emerging skaters who call it home. We drove cars, played pool, got thrown into pools, and ate late-night tacos with Paul Rodriguez, Eric Koston, Olympic Gold Medal winner Yuto Horigome, rising stars Robert Neal and Nicole Hause, and even Ishod’s Mom and dog.

The result is an easter-egg filled homage to, and evolution of, skating legend Paul Rodriguez’ 2009 “Today Was A Good Day” film. It showcases the extraordinarily unexpected life of Nike pro-Skater Ishod Wair, and the only shoe that could keep possibly up with him. 

Don’t Make Plans, it’s anything but typical and an energy boost for Nike SB.