CITY CONNECt

Bringing swagger from the streets to stands 
and stores across 12 teams

In 2023, we helped Nike Diamond launch a new platform, Doin Damage. We brought fresh energy to a stodgy sport by recognizing that young people don’t play with pressure, they bring it. Nike and MLB wanted to expand this energy to the 2024 City Connect Initiative.

We stitched together city pride x love of the game x young athletes 
x neighborhood vibes.

The 2024 season is all about MLB x City Connect.

It’s about our pitch, our base path, our jersey.

It’s about showing out on the world stage.

Loud and full of chirps.

Cheering on our crew.

Stitched true.

Stitched proud.

Stitched as one.

Doin Damage.

We immersed ourselves in each team’s history, rituals, and culture 
to drive desire for the new team kits.

For the Dodgers, we celebrated LA’s cinematic landscapes and limitless horizons—a sunlit tribute to a city built on boundless potential. The Tigers embodied Motor City’s industrial grit, with intricate patterns reflecting its history of innovation and power. For the Mets, we captured NYC’s unstoppable energy through concrete textures, steel accents, and bold bridge motifs—a tribute to the grind of its boroughs. The Guardians paid homage to Cleveland’s resilience with stoic patterns symbolizing strength and protection.

Rooted in the city’s DNA, executed across on-field uniforms
and off-field storytelling.