A Day In LA

Exuding culture through community to create values-driven commercial outcomes

Combining L.A.'s finest newcomers, Carlos Jaramillo (Photographer), Keyla Marquez (Stylist), Ozzy Juarez (Artist), and Jasmine Maldonado (Founder, Mid-city Mercado), to create a new yet authentic aesthetic direction for NFL Gear via NFL Shop.

With a shop that caters to all but connects only to diehard fans, 
the ask was to motivate people to buy fan gear by highlighting 
who they are. The solution was simple: drive sales with 
a city-specific approach.

Streets + Style = Symbol of self-expression.

The Visual Idea: A Sunday in L.A

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