Remixing since forever 

A classic American story, Dreyer’s is one of invention and optimism, especially through in difficult times. They showed that tough times can be sweet with the invention of Rocky Road during the Depression. And proved that cookies and cream were better together. 

It was 2021, and we were in the midst of a great cultural and historical reinvention. Dreyer’s needed to stand out in a category obsessed with the past, selling ice cream rooted in a version of Americana that is outdated and alienating. They were called on to do what they do best: Reimagine a sweeter today for all of us.

The position combined Dreyer’s legacy of invention and optimism
+ recent improvements in quality and ingredients + an inclusion and celebration of the people and cultures of today’s America. After all, reinventing, reimagining, remixing is who Dreyer’s is and what Dreyer’s has done since the beginning.

Dreyer’s, Remixing since forever.

The Platform idea takes a timeless behavior in remixing reality, and collides it with people building the future together. We stood tall by signaling Dreyer’s reinvention through new narratives that celebrate the diversity of new families and the unique ways they choose to enjoy our ice cream. Visually, we modernized Dreyer’s iconic stripes and animated them in imaginative ways to frame our social storytelling. 

Dreyer’s. An ice cream brand that never accepted what is, creating what could be.