LA RAMS

The Rams had gone from LA to Anaheim to St. Louis and back to LA after 26 years, and were returning home and about to reveal a new logo replacing their iconic ram horns.  They needed to earn the right to rejoin the city from the eastside and southside with Angelenos quick to rally against imposters or exploiters.

The Rams didn't need a re-introduction, they needed to prove they are really about LA. All of LA.

Hyphenated helped the new LA Rams embody the spirit of the neighborhoods through the codes and people who keep LA culture beautifully imperfect. 

Visual, Vibrant, Visceral.

The new logo was inspired by the ram, an animal of balance and strength. Its rugged horns, perfectly constructed by nature following the harmony of the Golden Ratio, make it iconic. This harmony can be found in LA, in its people, the places they live, and the spirit they put into the things they do.

Ethos, Empathy, Energy.

The parallels between science and culture are everywhere in this city, and we showcased how they shine while bringing the LA Rams to the neighborhoods that raised them.